BRAND IDENTITY ADVISORY
The look and feel of brand visual identity must be right. Elements such as the logo, colours, typography and imagery should maintain a consistent appeal. In this regard, we interact constantly with organisations to understand their operating models (brand behaviours) and objectives, identify and advise on design and production options and to strictly guide against misuse of these elements.
Our approach is designed to ensure a thorough internal checks and compliance process that will set rules and definitions on how to consistently adhere to, and project those elements in both internal and external communications.